February 6th, 2014
thecreativebridge

Wish I’d seen this in my first couple of years of working. Lovely words. 

January 17th, 2014
thecreativebridge

French ad agency Rosapark has created a series of creepy real-life emoticons as part of a campaign for Innocence en Danger, an international non-profit that aims to prevent child sexual abuse.

December 17th, 2013
thecreativebridge

Had some work photos taken for the new website I’m designing for our company. Clearly I’m shy and hate getting my photo taken. (I’m being sarcastic… for those of you who don’t know me personally.)

A huge thank you to the wonderful David from http://www.sense6.com.au/

Top, talented bloke.  

November 29th, 2013
thecreativebridge

Top Photo: Meg (a junior copywriter who’s just moved to Melbourne and looking for work) and me. Bottom Photo: Russell being animated and awesome. 

 

Russel Howcroft was the guest speaker at the latest MADC Presents held at the Local Taphouse in St Kilda… and as always, what an informative and fun night.

 

The night was all about ’Celebrate the Buyer’. What buyer? The consumer? Nope. The client. Because they’re the ones who buy the ideas. And, a creative idea, as clever as it may be, is actually worthless until it’s bought and paid for. 

 

He spoke about the relationship between creative and account management within agencies. How ‘suits’ should take a more active role in presenting creative to their clients. They should live and breathe the client. Know what makes them tick… And how putting creatives in presentation meetings for a third of their day isn’t a good utilisation of their time. (I can agree to that.)

Next time there’s another talk on I highly recommend you go. They’re great fun. Follow the MADC on Facebook: https://www.facebook.com/MADC1955

November 20th, 2013
thecreativebridge

You know when you’re working away happily in InDesign and then all of a sudden you get that message which basically says: 'Hi there. Your program has just shut down for reasons unknown. If you have have ANY idea why - for example maybe you were changing type - send us an 'error report' and we'll fix it.'?

Well this is what I think happens to all those error reports. 

November 20th, 2013
thecreativebridge

Similar to Arcade Fire, Brightly released the Preflight Nerves website to market its upcoming album.

Click on the image above to go to the site. You’ll need Google Chrome, by the way. 

In a truly innovative step, the band and the web design team incorporated video embedded in the background using the HTML5 canvas, with an added social element… As the lyrics for the background song progress, random tweets were highlighted that featured the lyrics to the song. Brightly’s marketing team truly nailed it with the fusion of major technology trends and artistic vision.

November 14th, 2013
thecreativebridge

What if agency concepts could talk? 

November 14th, 2013
thecreativebridge

I’m going. Who else is in?
Click the image above to buy tickets.

Poor bloke probably thinks I’m stalking him.

  • I got on The Pitch.
  • Then bumped into him only a week later by chance.
  • Now I’ll see him next week.

We’re totally BFF’s now.  

November 12th, 2013
thecreativebridge

This is just brilliant.

A series of photos titled 'In The Doll House' by Dina Goldstein examines the less than perfect life of our beloved Barbie and Ken.

Barbie is a super doll, the most successful doll in the world.

Her partner Ken on the other hand is grappling with his sexuality and finds himself in a loveless marriage. He struggles with his position in the household and faces his lack of authenticity.

See… nobody’s life is perfect. 

November 12th, 2013
thecreativebridge
Bridget! you were one of the first blogs I followed when I got Tumblr in 2010 and then I couldn't find you on my follow list and then going through my followers I found you there!! Still posting inspiring, funny and awesome ads! Loving it. x

So glad you’re still liking them! Let me know if there’s anything in particular you’d like to see more of.

- The Creative Bridge

November 11th, 2013
thecreativebridge

WHATISALLTHISWATERCOMINGOUTOFMYEYES!?

Bridget a Senior Art Director working in Melbourne. To see her work visit www.bridgetemmerson.com

Following