At work recently we’ve been talking a lot about USP’s and ESP’s. No, I’m not talking about extrasensory perception (as cool as that is). I’m talking about the difference between a unique and emotional selling proposition. And it got me thinking…
I loved this as for South Australia. Why? Because I connected with it emotionally.
Seen those iPhone ads recently where people are taking photos and listening to music? I now want an iPhone. I’ve never wanted an iPhone. I’ve never wanted an iPhone because I was sick to death of hearing about the features and the interface and the technical hoosamajoosby crap. I hated hearing about the apps as well.
‘Oh hey check out this awesome app I got…’.
‘Oh hey, guess what… I don’t give a shit.’
Once I saw these ads I thought ‘Ok. Now you’ve got me.’
I wanted to know what it felt like to be an iPhone user. And it looks fucking fabulous.