Top Photo: Meg (a junior copywriter who’s just moved to Melbourne and looking for work) and me. Bottom Photo: Russell being animated and awesome.
Russel Howcroft was the guest speaker at the latest MADC Presents held at the Local Taphouse in St Kilda… and as always, what an informative and fun night.
The night was all about ’Celebrate the Buyer’. What buyer? The consumer? Nope. The client. Because they’re the ones who buy the ideas. And, a creative idea, as clever as it may be, is actually worthless until it’s bought and paid for.
He spoke about the relationship between creative and account management within agencies. How ‘suits’ should take a more active role in presenting creative to their clients. They should live and breathe the client. Know what makes them tick… And how putting creatives in presentation meetings for a third of their day isn’t a good utilisation of their time. (I can agree to that.)
Next time there’s another talk on I highly recommend you go. They’re great fun. Follow the MADC on Facebook: https://www.facebook.com/MADC1955