The Creative Bridge

At work recently we’ve been talking a lot about USP’s and ESP’s. No, I’m not talking about extrasensory perception (as cool as that is). I’m talking about the difference between a unique and emotional selling proposition. And it got me thinking…

I loved this as for South Australia. Why? Because I connected with it emotionally.

Seen those iPhone ads recently where people are taking photos and listening to music? I now want an iPhone. I’ve never wanted an iPhone. I’ve never wanted an iPhone because I was sick to death of hearing about the features and the interface and the technical hoosamajoosby crap. I hated hearing about the apps as well.
‘Oh hey check out this awesome app I got…’.
‘Oh hey, guess what… I don’t give a shit.’  

Here are the links if you no idea what I’m talking about:
http://www.youtube.com/watch?v=fDUKt_XgfJ4
http://www.youtube.com/watch?v=NoVW62mwSQQ 

Once I saw these ads I thought ‘Ok. Now you’ve got me.’

I wanted to know what it felt like to be an iPhone user. And it looks fucking fabulous. 

I’m all for a great stunt - and Samsung nailed this.

One of the Samsung Galaxy S4 key features is the ability to detect when you’re looking at it. So Swisscom decided to promote this feature by trolling randoms with a good old-fashioned staring contest.

So what was the stunt? They put a kiosk in a train station, and to get a free phone all you had to do was look at the phone for an hour. Sounds easy, right? WRONG. Hilarity ensues.

I was waiting to see a topless woman. Probably not great for brand. You’ll see what I mean. 

Advertising should always have a purpose. We know this. And it looks like IBM do too.

IBM who are committed to providing solutions to help the world get smarter. So they teamed with Ogilvy Paris to create some smarter ads. 

Nice.

This is a wonderful stunt from Heineken where guys try to convince their girlfriends to spend $1,899 on two plastic stadium chairs to win a trip to London for the UEFA Champions League finals.

This is certainly thinking outside the (television) box. 

When someone goes viral… well… why not use them in an ad?

Anyone for a beer?

Alright all you stop-motion, photo collecting lovers. Listen up. You’re going to love this. 

This is called a Memoto digital camera. But it’s an entirely new kind of digital camera with no controls that automatically takes photos as you go. Then you download an app that organises them for you into a stop motion video.

So, like I said… the camera has no buttons. But, as long as you wear the camera, it is constantly taking pictures. I think the battery lasts for up to 2 days. It takes two, geotagged photos a minute with recorded orientation so that the app can show them upright no matter how you are wearing the camera. And it’s weather protected, so you don’t have to worry about it in the rain. Sweet.

The camera and the app work together to give you pictures of every single moment of your life, complete with information on when you took it and where you were. This means that you can revisit any moment of your past. So, if you’re in a habit of destroying yourself on Friday night at da cluuuub and want to remember what happend between 1am and 4am, then this product is for you. 

Or anyone else who just likes taking snaps. 

Check out more info here: http://www.kickstarter.com/projects/martinkallstrom/memoto-lifelogging-camera

Now here’s a flower arrangement I want for my next birthday. 

Artist Krisztianna developed this series of four masks (or “Muertitas”) representing each of the four seasons.

First, she builds each sculpture around a foam core supported by a wire frame. She then adds some paper maché and clay form the neck and face. And then creates the synthetic flower headdress.

I’m in love with the sugar skull art associated with Day of the Dead celebrations. I’ve been looking at so many images of that recently for my next tattoo idea. Though I have a new tattoo idea every week. If I got everything I wanted I’d be covered in them… and would be broke.  

As you all know I’m an Art Director… which means I’m a ‘creative’… which means I’m insecure, doubt myself a lot and I never think my work is good enough. No, that’s not me wanting a sympathy vote. It’s just the truth. 

Luckily there’s a website to help me through those difficult times, emergencycompliment.com

Having a bad hair day? Not sure if your parents are proud of you? Get dumped? Can’t crack a brief and just need a little pick me up to remind you that you’re awesome? Then go to that website. 

If a compliment doesn’t make you feel any better, ask for another one. And, if one makes you feel particularly fantastic you can get it printed and sent to you. 

I got ‘Your blog is the BEST blog.’ Just for fun. 

 

Sex sells, right?

Introducing: Shadow puppets on steroids. 

This is beautiful.